News
the latest from Henton & Chattell
New Product Launch for Brill and Ibea at Nottingham Race Course
27/11/2008
More than ninety lawnmower dealers attended Henton & Chattell’s new product launch in Nottingham recently. On show were the complete Brill, and IBEA ranges, including the new Idea products. Henton & Chattell are the sole importers of both the BRILL and IBEA range of lawnmowers and garden machinery equipment.
BRILL have been established in Germany since 1873. Their focus is on the quality development of innovative products. The product range includes the evolution models with their upright storage design, ideal where space is limited. 
The Razorcut cylinder mower, with its new modern shape and precision cutting is ideal for customers concerned about the environment. Peter Chaloner, managing director of Henton & Chattell says “Dealers consider Brill as high quality and very well engineered, with unique selling features which are highly regarded by customers”.
IBEA are a successful European manufacturer producing high quality lawnmowers and garden care products. The introduction of the Idea range provides high quality steel deck machines, ideal for the price conscious discerning customer. Converting from ‘cut and collect’ to ‘mulching’ is quick and easy with the simple to fit mulch plug. The new product launch, held at Nottingham Race Course in Nottingham, allowed dealers to find out more about both ranges as well as seeing how becoming an authorised dealer will help grow their business.
“The response to this event has been great. The dealers are very enthusiastic about the new products and are keen to get started. These events are ideal for dealers to see the quality and features of the machines. They can evaluate the product before committing themselves to becoming a dealer. Any questions can be addressed on the day or simply by trying out the products.”
Those requiring further information on becoming an authorised BRILL or IBEA dealer should contact marketing on 0115 964 5911.
For BRILL log onto www.brillgarden.co.uk
For IBEA log onto www.ibeaproducts.co.uk
